Thiago Machado
CEO
Who we are
Music is our world
And we stick to it — no distractions.
Our manifesto
We don't just work in the music industry — we breathe it. We are a digital music marketing powerhouse fueled by data and driven by innovation. Music is our world, and we stick to it — no distractions. We exist to help artists and labels build successful careers.
Where creativity meets technology. Born digital, we speak data fluently and thrive on continuously innovating. Our approach is global, embodying a multicultural and diverse team that understands cultural nuances at the local level.
Egos are left at the door. We believe that great ideas can come from anyone, anywhere within our organization. We are swift to adapt, quick to optimize, and always ahead of the curve.
We foster legitimate partnerships and seek genuine collaborators. From strategy development to execution, we power campaigns that are sharp, innovative, and built to drive real, lasting results.
We’re a dynamic collective of digital natives and music marketing experts
Our team
Meet the team
Andres Reyes
Head of Media
Roberta Raschkovsky
Head of New Business Development
Gabriel Zaguini
Innovation Specialist
Gustavo Machado
Head of Finance
Mafe Mercado
Senior Campaign Lead, US & International
Melisa Lipnizky
Market Lead, Conosur
Naomi Tominaga
Market Lead, US Latin
Sebastian Duque
Influencer Marketing Lead
Bárbara Paiva
TikTok Live Specialist
Waleska Vasconcelos
TikTok Live Specialist
Majo Monroy
Paid Media Specialist
Joseph Goncalves
Product Innovation Specialist
Martina Trueba
Paid Media Specialist
Delfina Menendez
Influencer Marketing Specialist
Discover our values, where innovation, collective intelligence, passion, and democratization converge.
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Innovation
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Collective intelligence
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Passion
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Democratization
Explore our01 02 03 04 05 06 07 08 09 10 11 12 13
Services
Paid Media
promotion on social media and streaming platforms combining targeting expertise and creativity to move fans through the funnel
Influencer Marketing
unique approach to influencer campaigns to maximize effectiveness through data-driven insights, strategic rollout, innovative creative strategies, and optimization.
Playlisting
Your music pitched to influential playlists curated by our network of real independent curators, ensuring authentic engagement and expanding the audience.
YouTube Optimization
Our technology will optimize your channel, long-form and short-form content, enhancing the music discovery and reach.
Digital Out-of-Home
amplify digital efforts through the big screens; increasing reach, discovery and consumption.
Release Strategy
360° approach to the project evolving pre-release, launch and always on content.
Content Strategy
ongoing content planning beyond “on-cycle” release period and off cycle moments.
Live Show Strategy & Ticketing
Promotional strategies for all the big moments of the show life cycle, generating awareness, encouraging sales and fan participation.
Super-Localization
Promotional cross-over strategies, with a global and local approach to capture the cultural nuances
Assets creation, filters, templates & AR experiences
our innovative team develops any kind of asset, from templates and filters to traditional social media pieces, short-form videos and even AR experiences.
Fan Accounts Activation
our 3-steps approach for connecting with fans and amplifying the artists 1:1 communications strategy.
Superfan Ownership & Fan Connect 360
We develop an immersive content ecosystem to deepen fan relationships while integrating data capture to enrich the database.
Artist App
Unique mobile app developed specific for the artist with unlimited push notifications and customized environment to increase the fan-artist interaction.
Global, yet local