Selected projects

Works

Works that scaled, engaged, and dominated the music industry through innovation and cutting-edge technologies.

Karol G/ Interscope

“QUE CHIMBA DE VIDA" & “Si Antes Te Hubiera Conocido”: A Journey in Digital Innovation

Paid Media

FloyyMenor/ United Masters

Soundtrack of the Summer 2024: How Strategic Growth and TikTok Turned "GATA ONLY" into a global movement

Paid Media · Release Strategy

Kany Garcia/ Sony Music

"DPM (De Pxta Madre)": full release strategy, paid media, custom content creation, and influencer campaign for Kany García's most successful solo release in the streaming era.

FanConnect 360° · Paid Media · Release Strategy · Content Strategy

"LALA"/ Myke Towers

Crafting cross-over strategies to propel our Latin artists to new horizons, expanding their reach and connecting with diverse audiences

Case study

Boza / TikTok for Business

TikTok for Business" Official Success Stories: Boza (Sony Music Central America & Caribbean)

Release Strategy · FanConnect 360° · Paid Media · Content Strategy

J. Balvin/ RocNation

“Amigos” (Friends) - From Mass to Personalized Engagement: Amplifying Tentpole Events into 1:1 Connections with Fans

Release Strategy · FanConnect 360° · Paid Media · Content Strategy